A sitemap is a way of organizing a website, identifying the URLs, and presenting that information for the search engines, allowing them to find the data faster and more efficiently. Google's sitemap protocol was developed in response to the increasing size and complexity of websites. The Sitemap XML protocol allows search engines to track URLs more efficiently, optimizing their search by placing all the URLs in one page. The XML protocol also provides to search engines how frequently a website is updated, as well as the last time changes were made.
In addition, the sitemap generator we install will ping Google to inform them of updates and notify you of any broken links.